Rolls-Royce at the Geneva Motor Show

Friday, February 20th, 2009

Rolls-Royce enthusiasts and lovers of luxury cars will no doubt sit up and take notice of exciting news that the prestigious marque is unveiling its latest concept at the Geneva Motor Show.

The 200EX is a design study of an all-new four-door saloon and is sure to be very similar to the RR4, a new model from Rolls-Royce due out in 2010.

Unlike some concept vehicles which are little more than a design statement shell, this latest ‘experimental’ model is a fully functioning vehicle, full of the materials that the carmaker would incorporate into a production model.

The 200EX has sharpness to its styling and is noticeably less stuffy than previous models. Its size, style and expression broaden the appeal of the car, making it more appropriate for a wider range of circumstances.

“200EX is a touring saloon with more than a little panache and perhaps more bravado than one might have expected from Rolls-Royce Motor Cars,” says Chief Designer, Ian Cameron. “What you see is a modern car that is immediately recognisable as a true Rolls-Royce, even from angles that obscure the grille and Spirit of Ecstasy. Design elements such as the elevated prow, long bonnet, short front overhang, sharply raked A-pillar and elegant tail give 200EX an air of informal presence — powerful but unobtrusive.”

Under the bonnet there is a huge new V12 engine, which will provide all the power to a vehicle almost 5.4 metres in length, and 2 metres wide.

“200EX is a modern execution of timeless Rolls-Royce elegance, breaking with some areas of tradition but retaining the core values that make our marque unique,” says Chief Executive Officer Tom Purves. “We expect the more informal, agile design to broaden the appeal of Rolls-Royce Motor Cars, attracting people who appreciate its fusion of refinement, new technology and contemporary style.”

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