Based on the same platform as the Outlander, Lancer and Lancer Evolution X, the ASX bridges the gap between Mitsubishi’s conventional passenger cars and its rugged off-roaders. With a wheelbase to match the Outlander, passenger space is generous, with the flexible seating inside.

Offered with a choice of petrol or diesel engines, the 2012 1.8-litre diesel engine benefits from a significant reduction in CO₂ emissions, whilst improving fuel economy. This results in a new VED band (from Band F to Band E), thus reducing the annual road tax cost to £115. Although there is no reduction in VED banding on the petrol derivative, there is an increase in braked towing capacity from 1100kg to 1200kg. The 116PS 1.8-litre DiD now achieves 54.3mpg (from 51mpg) and 136g/km (from 150g/km) on the official combined cycle, with the 1.6-litre petrol engine managing 47.1mpg (from 47.9mpg) with CO₂ emissions remaining at 139g/km.

With  low rolling resistance tyres, regenerative brakes and intelligent power management, all ASX models are geared to deliver strong fuel economy.

Safety-wise the ASX incorporates Mitsubishi’s RISE safety technology (which dissipates the energy from the impact away from the passenger compartment) as well as ABS anti-lock braking, Active Stability Control, Traction Control, Electronic Brake Distribution, Brake Assist an Emergency Stop Signal System and 7 airbags as standard.  All of this helps the ASX achieve its 5 Star Euro NCAP rating.

Lance Bradley, Managing Director of Mitsubishi Motors in the UK, said: “The crossover marketplace has grown rapidly over the last 18 months. The Mitsubishi ASX has helped this growth by offering a stylish, well priced, practical and enjoyable to drive contender in this marketplace.

“With the ASX delivering excellent economy and emissions, versatility, as well as comprehensive standard equipment, and not to mention the reassuring safety features, the ASX has everything the crossover buyer is after.”

Prices for the new model start from £16,499. The first allocation of ASX 1.8 DiD 4WD diesel variants are available to the Mitsubishi dealer network from mid-January, followed by the 2WD derivatives at the end of March and the petrol units in Quarter 2 2012.

Based on the current Mitsubishi 3.2 Di-D LWB Shogun SG4, the newcomer will be available from UK dealerships from 1^st January 2012 in the following metallic colours; Frost White (Solid), Cool Silver (Metallic), Diamond Black (Pearlescent), Orient Red (Metallic) or Granite Brown (Metallic).

The new Euro V compliant Shogun is the strongest, quietest and safest Shogun ever built, Mitsubishi claims. Now with 197bhp and a massive 441Nm of torque it has increased towing capacity to 3,500kg, best-in-class CO₂ emissions which not only means it is kinder to the environment, it also has lower road tax too. Complete with new satellite navigation and Bluetooth systems to help with any on or off road adventure.

The Mitsubishi Shogun Black is priced £1,000 above the SG4 model at £41,999. The metallic charge for Shogun is an additional £540.

Based on the current Mitsubishi ASX4  trim level, the newcomer  launches today (November 11, 2011) and will be available in Mitsubishi’s UK dealerships in the following metallic colours:

• Kingfisher Blue (Metallic)
• Polar White (Solid)
• Cool Silver (Metallic)
• Amethyst Black (Pearlescent)
• Atlantic Grey (Metallic)
• Orient Red (Metallic)

Customers will have the choice of two Euro V engines; Mitsubishi’s 1.6 petrol (115bhp @ 6,000 rpm, 114lb.ft @ 4,000 rpm) with 5 speed manual transmission and the Mitsubishi 1.8 DiD turbodiesel engine (147bhp @ 4,000 rpm, 221lb.ft @ 2,000-3,000 rpm) with a 6-speed manual transmission. Mitsubishi also offer an AWC electronically controlled 4×4 system offered with the 1.8 DiD turbo diesel.

Standard features on the ASX4 include Kenwood satellite navigation system, reversing camera, iPod connection and Mitsubishi Active Stability and Traction Control (M-ASTC). The ASX also benefits from Auto Stop & Go technology to make the model more fuel efficient.

The ASX Black will carry a £1,000 premium above the current ASX4 pricing. Including VAT but excluding metallic paint (£450 including VAT), road fund licence and first registration fee, the pricing will be as follows:

• ASX 4 1.6 2wd Manual £21,099 List Price
• ASX 4 1.8 DI-D 2WD Manual £23,299 List Price
• ASX 4 1.8 DI-D 4WD Manual £25,399 List Price

The Japanese car maker’s addition to the Motor Codes network means that the vast majority of UK car buyers now benefit from the backing of the self-regulatory body’s guidelines and advice service, with all volume car makers now operating under the Code’s guidelines.

For Mitsubishi Motors in the UK, the move comes as part of a recent customer satisfaction drive that has seen the publication of online customer ratings for its dealer network – echoing Motor Codes’ own transparent feedback systems.

Sharon Townsend, General Manager –Service at Mitsubishi, sees the tie-up with Motor Codes as a natural step.

“Customer expectation is higher than ever and the quality of the overall customer experience must match that of the product.  In today’s fast-moving online retail environment, the ability for customers to access real-time reviews and obtain independent feedback is important.  Through its motorist advice line and service and repair reviews, Motor Codes complements our own Excellent Service initiatives, helping to increase customer confidence levels,” she said.

Motor Codes provides motorists with three sets of service level expectations, relating to new car sales, car service and repair and vehicle warranty products.  It also offers an advice line, with free conciliation service for motorists, acting as an independent intermediary where the need might arise.

Mitsubishi Motors in the UK has a network of 138 (including service only sites) UK dealers.

The latest addition to the Mitsubishi family will provide Mitsubishi sales, service and parts for the Thames Valley area. The sales centre will operate from Clarence Road, Windsor and the after-sales team will operate, just 1.9 miles away at Farnham Road in Slough.

Burnham Garage was established in 1952, starting with a small filling station and repair garage in Burnham, just outside Slough. The company is still family owned and now has 6 branches and an Accident Repair Centre, located in Slough, Windsor, Maidenhead, High Wycombe and Burnham and represent 4 new vehicle brands.

Managing Director of Burnham Garage, Mike Goodchild said: "We have been serving the Thames valley area for nearly 60 years now and the addition of the Mitsubishi brand will strengthen our sales portfolio. The thing we really like about Mitsubishi is its strong reputation for reliability and quality and it doesn’t conflict with any of our other new car brands. We are look forward to welcoming existing and new Mitsubishi customers within the Thames Valley area to our dealership at this very exciting time."

Dealer Franchising Manager for Mitsubishi Motors in the UK, Alan Rooke said: “Burnham Garage is a small family owned group with a reputation for customer service, which is what our customers look for in a dealership when they visit to purchase a vehicle or have their vehicle serviced. Mitsubishi’s product strategy over the next 5 years is to focus on producing vehicles with strong environmental credentials and these vehicles will be ideally suited to Burnham’s customer base.”

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Rooke continued to say: “We are delighted that Burnham is joining the Mitsubishi franchise, the Thames Valley area has traditionally been a very strong area for our vehicles and we know Burnham will serve the area well.”

The appointment of Burnham Garage brings the number of Mitsubishi Motors dealers in the UK up to to 118.

The new design is styled to meet the needs of customers in all world markets in the lower segment in the market, offering flexible space and compact dimensions. The concept is set to be unveiled in production form towards the end of this year, prior to a start of production scheduled for early 2012 at an equally all-new plant Mitsubishi plant currently being built in Thailand, its third factory in this strategic production hub.

This new Mitsubishi will be proposed as an entry model for emerging markets as well as a fuel efficient car in developed markets. As such, this all-new e-compact project shall be the car maker’s answer to  trend towards globalised demand for small and economical cars.

Developed in Okazaki (Japan) – Mitsubishi’s global R&D Centre – in less than 2 years, the forthcoming Global Small project is meant to merge all t “eco/compact” requirements into one single package, with the e in e-compact standing for –efficiency, engineering, environment, electric vehicle, economic, effective design and export.

The Colt features a structure built around Mitsubishi’s next generation Reinforced Impact Safety Evolution (RISE) design. It disperses energy loads during side and rear impacts and controls distortion, enhancing occupant protection and also helping to protect the fuel system during a rear impact.

Colt’s comprehensive safety package includes an advanced dual front airbag, Supplementary Restraint System (SRS) with occupant sensors and ISO-FIX child seat anchorage points fitted as standard in the rear. This vehicle has a 4 star Euro NCAP safety rating.

The Colt Juro will be available in the following colours:

• Cool Silver (metallic)
• Stone Grey (metallic)
• Orient Red (metallic)
• Amethyst Black (metallic)
• Lightening Blue (metallic)

List prices start from £10,499 with a £360 (including VAT) metallic and pearlescent paint surcharge rising to £11,499.

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The Colt Juro has a 3-year/unlimited mileage warranty together with a pan-European roadside assistance package. Service intervals are 12 month/12,500 mile (whichever comes first) and Mitsubishi’s extremely competitive Service Plan (MSP), covering the first three scheduled services can be purchased for just £375. The Colt Juro special edition offers a great value for money proposition. Demonstrator vehicles will be available from 25th February 2011.

The Carlisle site, based on Kingstown Broadway will be the first to ‘go-live’ and will open for business on 14^th February 2011. The Mitsubishi site in Lillyhall, Workington will be launched slightly later in March.

Border Cars are a very successful motor retail group and will soon have Mitsubishi sites in Carlisle, Workington and Dumfries.  Since the company was established in 1977, Border Cars’ growth has been a success story. Open 7 days a week, Border Cars pride themselves on providing a high quality service to customers where their main philosophy is to “treat customers and visitors the way you would expect to be treated yourself”. 

Owner Mike Fusco said: “We are delighted to be adding this new franchise to our existing range.  Border Cars already has the Mitsubishi brand at our Glasgow Road dealership in Dumfries so it’s great to be able to extend it to Carlisle and Workington.  We look forward to welcoming existing and new Mitsubishi customers to our dealerships at this very exciting time.”

Based on the current Lancer 1.5 GS2, the new model features black leather upholstery and Kenwood integrated satellite navigation including a reversing camera as standard.

All in all, the Lancer Juro features the following high level of standard equipment:

• Black Leather seats
• Kenwood System
• Sat Nav, Bluetooth, Reversing Camera, i-Pod connection lead
• 16" Alloy wheels
• Climate Control
• Leather Steering wheel with audio controls
• Electric windows
• Front, Side, Curtain & Knee airbags
• CAT 1 Alarm/immobiliser
• Electric & Heated door mirrors
• Colour keyed rear spoiler

The Kenwood multimedia system comprises integrated Garmin Satellite Navigation, Parrott Bluetooth, iPod connection lead and reversing camera. It also includes a steering wheel control interface allowing the operation of the factory fitted steering wheel mounted controls.

The Lancer body structure is built around Mitsubishi’s next-generation Reinforced Impact Safety Evolution (RISE) design.  It disperses energy loads during side and rear impacts and controls distortion, enhancing occupant protection and also helps to protect the fuel system during a rear impact.

The Lancer’s comprehensive safety package includes an advanced dual front airbag Supplementary Restraint System (SRS) with occupant sensors, standard front seat-mounted side-impact airbags and side curtain airbags, plus a driver’s knee airbag. This vehicle has a 5 star Euro NCAP safety rating.

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The Lancer 1.5 Jur opetrol offers an outstanding price proposition priced at £14,749 including free metallic paint and VAT. The Juro also has a 3-year/unlimited mileage warranty together with a pan-European roadside assistance package. Service intervals are 12 month/12,500 mile (whichever comes first) and Mitsubishi’s extremely competitive Service Plan (MSP), covering the first three scheduled services can be purchased for just £400.

The Juro has great kit included such as a Kenwood integrated sat-nav system, a reversing camera and even leather seats. Other specification includes 16” inch alloys, air con, cruise control, fog lamps, brake assist, alarm/immobiliser, electric windows and mirrors and colour keyed rear spoiler.

Available now, the Lancer Juro hatchback will be available in the following colours:Cool Silver (metallic) Stone Grey (metallic), Orient Red (metallic), Amethyst Black (metallic), Lightening Blue (metallic) and Frost White (solid]. 

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With a List Price starting at £14,999 (inc. VAT) the Lancer Juro competitively priced. With 163g/km CO₂ emissions the Lancer 2.0 DI-D Juro falls into VED Band G – therefore qualifying for £155 1st Year rate VED. The Lancer falls under insurance group 21E and costs £315 for the Mitsubishi Service Plan.

Mitsubishi has initial stock of just 1,000 vehicles, so customers should contact their dealer soon for a demonstration drive.