Kia Picanto ad becomes YouTube hit

Kia advert featuring a feisty cat has been named by YouTube as one of its top 10 most popular video ads. The Picanto ad featuring a tree swinging, dog scaring cat is listed as the 6th most popular against the Volkswagen’s The Force commercial at number four and the Twinings ‘Gets you back to you’ ad.

The top 10 videos ads were uploaded to YouTube in 2011 and achieved the biggest number of views from people in the UK. Ranked in order of UK popularity, they are:

1. T-Mobile- The T-Mobile Royal Wedding
2. Google Chrome – Google Chrome: Jamal Edwards
3. ASOS – The ASOS Urban Tour in London- preview
4. VW – The Force: Volkswagen Commercial
5. Listerine – Listerine Mouth vs. Life
6.Kia – The New Kia Picanto
7. John Lewis – John Lewis Christmas Advert 2011
8. Twinings – Gets you back to you
9. Flora – Flora Cuisine Vernon & Gladys introduce new healthy way to cook
10. Nokia – Nokia N8 Pink – Freedom

John Bache, Database & Digital Marketing Manager at Kia Motors UK Ltd., says of the success: “With 48 hours of video uploaded every minute to YouTube the Kia Picanto advert has achieved great cut through, we are now approaching 4million video views of our uploaded videos for the year confirming to us, this is a great medium that consumers are willing to embrace.”

Commenting on the whole results Dara Nasr, Industry Head of Display for YouTube UK said, “2011 has been a bumper year for online video advertising. Advertisers are increasingly taking advantage of the social nature of online video by creating ads that are likely to be shared, liked and commented on”

The Kia Picanto advert can be seen on the Kia YouTube channel at www.youtube.com/kiamotorsuk

Author: Faye Sunderland, December 7th, 2011
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