Kia promotes Road Safety Week with walking bus

With Road Safety Week fast approaching, Kia is getting ahead in raising awareness of road safety with its Walking Bus Scheme.  Kia’s walking bus scheme promotes a safe and yet healthy way to get to school as opposed to the usual car ride to school.

The car maker’s scheme now has over 15,000 children walking to school as part of the scheme.

According to the Department for Transport, children are more likely to die in a road collision than from any other accidental cause, making road safety during the busy school run more important than ever.

Road Safety Week, 21 to 27 November 2011, was set-up in 1997 by Brake, a charity whose aim is to combat high accident rates, on roads across the country.

A Brake spokesperson said: “We are delighted that Kia Motors is supporting Road Safety Week with its Walking Bus scheme.

“Having the support of organisations such as Kia Motors and their supporting dealerships, is crucial in securing the success of the week, and cascading key road safety messages across the UK.”

For more information about how to set up a Walking Bus for your school, see www.kia.co.uk/About-Kia/Walking-Bus

Stephen Kitson, Communications Director at Kia said: “We are delighted to be able to offer a scheme that not only encourages a healthier lifestyle, but also prioritises road safety for children from such a young age.”

Author: Faye Sunderland, November 17th, 2011
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