Diesel designed limited edition 500

After Suzuki showed-off a unique one-off design of a brand new Alto designed by Pepe Jeans, it seems the demin look is becoming infection within the motoring world. Fiat have decided to go one better by introducing a special edition Fiat 500 – the 500CbyDIESEL – which goes on sale today.

The convertible version of the city car, born from a collaboration between Fiat’s Centro Stile and the famous Diesel fashion brand designers, has been enhanced with the introduction of a new Midnight Indigo Blue colour, a shade reminiscent of stone-washed denim jeans fashioned by the brand.

Based on the Fiat 500C Lounge specification, the new car comes with a choice of 1.2-litre and 1.4-litre petrol, and 1.3-litre MultiJet diesel engines. Also available in Crossover Black and DIESEL Green, there’s the option of black, ivory and red soft top colours.

The  500CbyDIESEL has many of the other features that made the hatchback version so distinctive including:

• 16-inch special alloy wheels with DIESEL logo
• Brake callipers painted yellow (optional on 1.4 version only)
• Specific burnished-metal-finish front and rear bumper inserts
• Specific burnished-metal-finish side rubbing strips
• Specific burnished-metal-finish door handles and mirrors
• Unique side pillar moulding embossed with the word DIESEL
• Unique rear moulding with the DIESEL logo
• Special DIESEL branded upholstery in denim fabric and yellow stitching
• Specific leather steering wheel with yellow stitching
• DIESEL logo on the gear lever knob

In line with the Fiat 500C Lounge version, the 500CbyDIESEL will also be fitted with automatic climate control and rear parking sensors as standard.

“The 500byDIESEL took the automotive and fashion worlds by storm last year, and we are delighted to be able to do it again with a 500C version,” says Elena Bernardelli, marketing director, Fiat Group Automobiles UK & Ireland. “All the stylish details, combined with the 500C Lounge product features, make the Fiat 500CbyDIESEL the perfect choice for style lovers!”

Fiat 500 new and nearly new car deals

Fiat 500 road test reports 

Fiat 500 car leasing deals 

Prices for the Fiat 500CbyDIESEL start at £14,865 OTR for the 1.2-litre version and rise to £16,265 OTR (1.4-litre) and £17,265 OTR (1.3-litre MultiJet).

For more information visit: www.fiat.co.uk/500byDIESEL

Author: Faye Sunderland, August 6th, 2010
Filed under: Fiat | No Comments »