Citroen launches DS3 design competition

Citroen has launched a new design competition, that could help budding stylists get their work in front of some of the fashion world’s biggest  names.

The carmaker’s new international design competition invites creative visionaries to customise the roof and dashboard of the firm’s new supermini model, the DS3. In addition to a cash prize, the winning project will be presented in the carmaker’s international showcase on the Champs Elysees, the C_42, in October to mark the start of the Paris Motor Show. 

As an ultimate reward, the design will also be put into production, available in 2011 as part of a special DS3 collection.

Designs can be submitted up until the competition’s closing date of July 4, 2010. The entries will be judged by a prestigious panel of experts from the worlds of design, art and media including senior representatives from GQ, the Cartier Foundation and Louis Vuitton. From budding designers to the experienced, the competition is open to anyone wanting to offer their own unique interpretation of DS3’s roof and dashboard.

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A series of video ‘briefs’ will be available on the competition’s website – www.citroencreativeawards.com – inviting entrants to bring surprising and refreshing design proposals. ‘Daring’ and ‘professionalism’ are the watchwords of a jury that wants to be astonished by the creativity of candidates.

Author: Faye Sunderland, May 12th, 2010
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