No need to scrap to save, says Mazda

As the scrappage scheme finishes this month, the carmakers begin to clamour to motorists to ensure that potential car buyers still wander into their local showrooms. Offering a dizzying array of post-scrappage deals, one carmaker in particular says its deal rises above the rest..Mazda.

One of the most successfully marques through the Government’s scheme, Mazda along with every other brand face a brave new world without Government support. Many have taken to offering their own version of the scrappage scheme, amending the criteria for the trade-in vehicle, some allowing cars over seven years of age, some allowing cars aged over nine. Mazda however say they have made it simple…no trade in vehicle required at all and yet customers can still save up to £2,000 off any Mazda model.

Explains Mark Cameron, Sales and Marketing Director for Mazda UK: “The Government scrappage scheme was a great way to get new customers into the showroom and remove some of the older, less environmentally friendly cars from the road.

“We benefited from the scheme taking more than our fair share of the scrappage market, but it did discriminate against anyone who did not have a 10 year old car to scrap.

“Now that the Government scrappage fund has run out many manufacturers have launched their own version of the scrappage scheme.  In fact, there are now so many different offers with different terms and conditions, some on 10 year old cars and some on seven year old cars, that choosing the best scheme is both difficult and confusing for the customer and requires a car to part exchange or scrap.

“At Mazda we have decided to make our post scrappage offers simple to understand, fair and equitable for all.  It does not depend on having an aged car and is open to all customers, ensuring anyone who wants to buy a new Mazda can get a great deal and purchase their perfect car at a fair price.”

Now as the car industry fights to retain customer interest, Mazda has developed a compelling range of offers including typical 0 per cent APR finance with a 50 per cent deposit required available across the range and deposit allowances of up to £1,000 for customers that opt to finance their car through Mazda’s PCP products.  In addition to this, a range of customer savings has been introduced including, for example, up to £1,250 on all Mazda MX-5s, including the recently added 20^th Anniversary Limited Edition model.

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Mazda participated in the Government’s scrappage scheme from the start, resulting in over 10,000 additional sales for the brand. Bucking the trend of the economic downturn, the carmaker achieved its third best year in 2009 since the marque arrived in Britain in the 1960s and saw its retail market share reach its highest ever at 2.4 per cent.  Meanwhile, the brand achieved its eighth consecutive year of growth in the UK; a feat that no other major car brand has achieved.

Author: Faye Sunderland, March 22nd, 2010
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