Supercars lead race to cut emissions

While not traditionally associated with their environmental credentials, supercar makers are proving just as committed and effective as volume brands in reducing their average CO2 performance, according to a special report released today by a leading provider of automotive data and intelligence, JATO Dynamics.

JATO analysis shows Ferrari leads the CO2 volume reduction race, with a 40.4 g/km improvement in CO2 output of new cars sold in the first half of 2009, compared to the same period in 2008.

This is the greatest volume reduction of any brand on sale in Europe and represents a 9.5 per cent improvement, which matches that of the best performing volume brand of H1 2009, Chevrolet.

Commenting on the figures, David Di Girolamo, Head of JATO Consult, says: “Of course, supercars are starting from a high base and have more scope to reduce emissions than mainstream cars, but the speed with which they are improving their CO2 performance should be credited.

“Sales volumes might be on a smaller scale, but those manufacturers we studied sell close to 100,000 cars combined each year, and we know well that the days of supercar makers being excluded from the environmental debate are over,” he continues “of course owners of these types of cars are also now acutely aware of their own environmental responsibilities, although this is clearly not top of the wish list when considering a supercar”.

JATO’s analysis shows the scale of CO2 improvement made by the top supercar makers, but also the effect of small sales volumes.  

Ferrari’s net reduction puts it well on its way to achieving its stated aim to reduce CO2 emissions from 400 g/km per vehicle to 280-300 g/km, by 2012.

While Ferrari can claim the greatest CO2 volume reduction, when expressed as percentage improvement, it is Alpina that is the outright best performer, although on a small sales base.  The next best in percentage improvement is Porsche, whose 10.6 per cent reduction on a H1 2009 sales volume of 18,126 compares well to volume car makers.

To find out more about green cars and CO2 emission cuts, visit TheGreenCarWebsite.co.uk

The above data is provided by JATO Consult, the company’s bespoke consulting service which offers customers access to its unique data and provides solutions and advice to meet a wide range of automotive business challenges.

Author: Faye Sunderland, September 14th, 2009
Filed under: Chevrolet, Ferrari | No Comments »